The Atlantic taking its New Englander roots maybe too seriously???
On Tuesday, The Atlantic debuted a VERY bold new look via a total redesign of its print mag, website, and logo — all of which, when you are a 162-year-old legacy magazine, can be nothing short of a bureaucratic feat to pull off without looking either nutso or just more boring.
But the good news: It all looks nice!!! The homepage looks cleaner and calmer, and there’s something about that arty new font they’re using that just **feels** more literary and less, hmm how do I put this, obnoxious beltway masculine??
The thing that cracks me up, though, is the combo of this new Atlantic-y red, I guess, and the singular “A.” Both design elements are GREAT when separate…
Here’s the December issue:
And here’s the Twitter profile:
But when combined……..well...
………………...let’s just say it’s all a little too Nathaniel Hawthorney for our taste.
But hey! As someone who used to get paid to talk about The Atlantic’s legacy as a New Englander abolitionist’s zine...I’m kind of here for the continuity. Plus, come on, it is a really good shade of red.
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