So this is cool: The Wall Street Journal just launched a six-week Money Challenge “course” to school you on personal finance basics — you get a weekly email of exercises, tips, and even homework, in case you missed that particular strain of structure. It’s a newsletter series of course (<-- media in 2020, in a nutshell) and brought to you by a dream team of Deez Links faves, Bourree Lam and Julia Carpenter, but it’s also pretty neat for another reason: The series launches right after you sign up!
That means you, the reader, don’t have to sign up by a certain day (I signed up Sunday and got my first email yesterday), and WSJ, the sender, is betting on this series as an “evergreen product” — something with a shelf life longer than a single article while also being way lower maintenance than as a regularly occurring newsletter. Bourree and I chatted about the project over email, and she said that the Money Challenge was purposefully designed to help new audiences form certain WSJ-centric readership habits and also to “give readers a sense of completion,” which, in the age of doomscrolling, sounds like something akin to mercy?
>> The Media Classifieds:
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Want to promote your job opening / pitch call / new project / ecommerce brand? Consider a classified ad. Deez Links and Study Hall are working together to distribute weekly listings to 10,000 hyper-engaged followers of the media industry (editors, writers, executives) through both newsletters. Click through for rates and to inquire — and **book your slot before September 1, because that’s when classified prices will be going up to $150/weekly and $500/monthly!!**
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